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	The Unconscious Culture Gap by Corey Flintoff Article Abstract For reprints, please e-mail imqeditor@american.edu
The need for cultural sensitivity and awareness is apparent on the macro and micro level, in the domestic US and in Americans' relations with other cultures and nations. The author, a newscaster and reporter for National Public Radio, became aware of this need early on in his career, when he worked at a bilingual radio and TV station in Alaska. The need to understand and appreciate another culture's values was made evident during the author's time in Alaska , and is just as pressing today with the US involved in military and rhetorical conflicts in the Middle East.