Global Positioning: Negotiating in the Post-Global World
by Dean Foster

Article Abstract

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Cultural differences and the processes of globalization have an important impact on international and intercultural negotiations. Negotiators have been guided by a number of principles which originated prior to the rise of the study of cross-cultural communication. This original toolkit has been enhanced by a number of cultural considerations which negotiators must now address in order to be effective. The forces of globalization, including the Iceberg Model of culture, have shifted how cultural differences are considered, and now also need to be taken into account by negotiators.