Gad Cohen is the President of Transmark Corporation—a fifteen year old consultancy that develops, facilitates and manages relationships between American and Israeli companies by leveraging business and cultural strategies that promote success of the US-Israeli corporate interface. A third generation Israeli, educated and naturalized in the language customs and lifestyle of both Israel and the US, Dr. Cohen has experience and business insight to develop a program that reconciles the cultural complexities of doing business. Companies such as Nokia, United Technologies and Johnson & Johnson have used Dr. Cohen’s program as an executive level preparatory tool and as a means for facilitating the success of their ventures in Israel.